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Copeland of American Ballet will front fragrance campaign.
July 31, 2017
By: Melissa Meisel
Misty Copeland, principal ballerina at American Ballet Theatre, is the new global spokesmodel for Estée Lauder's Modern Muse fragrance. She will front the new Modern Muse fragrance campaign across digital, TV, in-store and print, debuting August 2017. “When Estée Lauder launched the Modern Muse fragrance in 2013, we embraced the idea of women as muses, living life on their own terms, achieving great things and inspiring everyone around them,” said Stephane de La Faverie, g...
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